Anne Hallock

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ABOUT ME


I'm a strategic leader focused on building value for brands. My passion lies in helping smart, hard-working teams to tackle their challenges and opportunities within a framework that inspires success.

Before serving as Chief Revenue Officer for Flowspace, I previously established and scaled global strategic marketing for The Trade Desk, a programmatic demand-side platform serving clients worldwide. At the time of its debut on the public markets in September 2016, The Trade Desk’s IPO was the most successful initial public offering for the Nasdaq that year.

Prior to joining The Trade Desk, I executed public relations and digital marketing assignments across multiple brands as a group manager at the Clorox Company, where I also served as a digital center of excellence (CoE). Before Clorox, I managed public relations roles in the public and private sectors. My work has been recognized by Min’s Editorial and Design Awards, the National Investor Relations Institute, and the Public Relations Society of America.

You can find my full curriculum vitae on LinkedIn.

 
 
 
 

EASTMAN DESIGN COMPANY

 

In my home design work, I love to create spaces that reflect mood, era, and architecture. I utilize vintage and contemporary furniture and objets d'art to tell a story within individual rooms and across the home.

My textile work explores texture and dimension. I've handcrafted a number of original blanket designs and have recently moved to working against large-format canvases.

 
 
 
 

 

SUGGESTED READING

I once handed a half-read copy of The Alchemist to a woman on the SF Muni because she complimented the cover.
(If there's any book you'd want to hand to a stranger, that's the one.)

In some particular order below, you can find my personal prescription for learning your mission, maintaining your drive, and connecting with others in the process.

 

 
 

Shonda Rhimes, Year of Yes

JUST SAY YES. Shonda Rhimes’ book is brave, hilarious, and inspirational. While the premise is that saying “yes” more in her life led to unexpected adventures, the book is just as much about recognizing your worthiness.

 
 

David Epstein, Range: Why Generalists Triumph in a Specialized World

I’ve worked in a different industry for every position I’ve had in my career, and no – I am not sorry! David Epstein’s fantastically well-researched book shares research and narratives that reinforce why being a generalist in a world of specialists can be its own competitive advantage.

 
 

John Daly, Advocacy

I took Professor Daly's class in my final semester as a grad student at The University of Texas in Austin. Despite the fact that he had a room of 60 grown-ups with terrible senioritis, we were constantly riveted. Dr. Daly's lectures were tactically compelling, practical recommendations for how to face life in the business world, and this book follows through with more of the same.

 
 

Oliver Burkeman, Four Thousand Weeks

If I haven’t given you a copy of this book already, I’m about to! The math here is that we’ve all got about four thousand weeks on the planet – so Burkeman says we should stop trying to get to inbox zero and go climb Mt. Kilimanjaro. A great kick in the ass to go do the thing.

 
 

Carol Dweck, Mindset: The New Psychology of Success

Dr. Dweck’s book is a tight, easily digestible treatise on the “fixed mindset” (the idea that you’re smart or you’re not, you’re talented or you you’re not, etc.) versus “growth mindset” – that we are highly adaptable, resilient, and capable of learning new skills and information. It’s great encouragement for individual contributors and managers alike.

 
 

Paulo Coelho, The Alchemist

Everything I got from this book flowed from its first few pages, where the author writes, "...If we have the courage to disinter dream, we are then faced by the second obstacle: love. We know what we want to do, but are afraid of hurting those around us by abandoning everything in order to pursue our dream." The parable that follows is simply a fleshing out of that very simple idea, that the reward of chasing what we love can be found only after the risk has been taken.